In 2008 LG Surfaces approached Keane Creative to not only name their new European color line but to develop the entire marketing and branding campaign for the US launch.
Over the period of three months we were commissioned to develop and manage five distinct projects:
Product research and naming
Market position strategy
Logo design
Microsite design and development
Online Flash marketing collateral
A key component of the campaign was coordinating the marketing development to be in sync with a separate public relations campaign designed for industry media. The result was a cohesive and successful brand launch across the nation. The new LG Spectrum color line was eagerly rolled out to the architect and design community with high praise.
Thanks for coming out – but our K is being held hostage! March 8, 2010 3:15 pm MST
Thanks to everyone who came out to the happy hour last week - apparently, though, our K is now being held hostage. Any leads that result in its return will be rewarded handsomely! We suspect the culprit is in one of the attached photos...
... read the rest
44 Tweets About 22 Women February 24, 2010 2:29 pm MST
Intern Greg here. A few weeks ago, I entered an "Ode to SEO" poetry contest put on by interactive marketing firm Vertical Measure. The assignment was to write a poem using as many SEO/internet/social media keywords as possible. First prize was the choice between $1000 or an iPad. My poem came in second, and the prize was being allowed to post it on the Keane blog (along with $250). Hope you e ... read the rest
February Happy Hour: 2/26, 5PM @ Robbie Fox's Public House February 19, 2010 8:27 am MST
Keane agrees with Oscar Wilde: Work is the curse of the drinking class. We were thinking that a man of Mr. Wilde's stature deserves a public holiday, at the very least. We were surprised to find, however, that no such observ ... read the rest
