LG Hausys America: National Rollout
In 2008 LG Surfaces approached Keane Creative to not only name their new European color line but to develop the entire marketing and branding campaign for the US launch.
Services Provided: Research, brand development, logo design, flash development, naming, copywriting, print design
Over the period of three months we were commissioned to develop and manage five distinct projects:
- Product research and naming
- Market position strategy
- Logo design
- Microsite design and development
- Online Flash marketing collateral
A key component of the campaign was coordinating the marketing development to be in sync with a separate public relations campaign designed for industry media. The result was a cohesive and successful brand launch across the nation. The new LG Spectrum color line was eagerly rolled out to the architect and design community with high praise.
Click here to launch the LG Spectrum website - http://www.lgspectrum.com
